ENGAGE2016
November 14 - 15, 2016 — Fenway Park, Boston

A new vision for mobile engagement

Thanks to hundreds of the world's best mobile marketers, thought leaders and product experts for joining us to connect, learn and share best practices for mobile engagement.
See you again in 2017!

2016 Schedule

Event Tracks:
All
Strategists
Practitioners

Monday, November 14th

  • Location: Royal Rooter’s Club, Fenway Park, Corner of Van Ness & Ipswich, Near Gate B

    Batter up! Get ready to party with ENGAGE attendees and the Localytics team inside Fenway's exclusive Royal Rooters Club. Join us for your share of free drinks, tasty snacks and all of the Red Sox history you can stand.


Tuesday, November 15th

  • Location: State Street Pavilion, Fenway Park, 20 Yawkey Way

    Feed your app (and your hangover) by joining us for breakfast & registration bright and early.

  • Location: EMC Club

    Speakers:

    • Raj Aggarwal, CEO, Localytics

    Once again this year, our CEO will kick things off with a dynamic presentation that will outline his vision for the future of digital engagement and why companies need to take advantage of what they know about their users to interact differently at different points in time based on what's most relevant and impactful in that moment. The time is now to move beyond personalized engagement to "individualized engagement" and this session will help you understand why, and how you can get there.

  • Location: EMC Club

    Speakers:

    • Lou Orfanos, SVP, Product, Localytics

    This session will dive into the future of customer engagement and journey building, including how to balance machine learning with a human touch to drive individualized engagement. The session will also provide a framework for planning and managing your customer engagement efforts, and details on how the Localytics 2017 product roadmap will help you achieve success.

  • Location: EMC Club

    Speakers:

    • Henry Cipolla, CTO, Localytics

    You've heard us talk about why our industry is in a "mobile engagement crisis". Now it’s time to shift to how we conquer the crisis and to shine a light on the ones who are doing mobile engagement the right way -- the Mobile Engagement Heroes. Join us as we recognize several of our customers who are rising above the crisis.

  • Location: EMC Club Foyer

    Refill your coffee and get to know your fellow attendees.

  • Location: EMC Club

    Speakers:

    • Craig Herman, VP, Channel & Account Management, Localytics (moderator)
    • Dan Baker, Senior Director, Product Management, Comcast
    • Jeremy Cohen, Product, Manager, Weather Channel

    Great data is necessary for great mobile engagement. You need to know your users to engage them. This session will focus on best practices for understanding user behavior in apps and how to track interactions across every channel to ensure you are creating effective engagement campaigns to capture the attention of your users.

  • Location: EMC Club

    Speakers:

    • Jennifer Wise, Senior Analyst, Forrester Research

    Too often, apps launch into the app store, and organizations start to measure metrics like downloads to gauge success. But just launching an app and hoping it finds a captive audience will lead to disappointing results. This session will focus on how to succeed in the overcrowded app market today, including the importance of being first to market, providing a high-quality experience, and then focusing on setting meaningful key performance indicators to measure for your brand.

  • Location: EMC Club

  • Location: State Street Pavilion

  • Location: EMC Club

    Speakers:

    • Ben Jones, Chief Digital Officer, The Honest Company

    The Honest Company was founded in 2011 to provide safe, effective and delightful products for babies, personal care, cleaning, vitamins and more. Today, the company is valued at more than $1.7 billion and is the go-to brand for many families. This session will give attendees a firsthand look at The Honest Company's path to success, and particularly the role that mobile has played and will continue to play in driving that success.

  • Location: State Street Pavillion

    Speakers:

    • Henry Cipolla, CTO & Co-founder, Localytics

    What are three relatively easy things your company could be doing today with the Localytics platform to be more successful? Come to this session to find out!

  • Location: EMC Club

    Speakers:

    • Jason Jacobs, CEO, Runkeeper
    • Sandrine Mangia Park, VP of Marketing, Runkeeper
    • Josh Todd, CMO, Localytics (moderator)

    Runkeeper was launched in 2008 to help people track and record fitness activities such as running, walking and cycling through GPS on smartphones. Since then, Runkeeper has grown into a world-class leader in the fitness tracking app category, with over 33 million registered users worldwide. This session will explore Runkeeper's journey in more detail, including its recent acquisition by Asics, and how the company continues to lead in mobile.

  • Location: State Street Pavillion

    Speakers:

    • Meghan Ryan, Director, Digital & Social Marketing, San Francisco 49ers
    • Rainer Leeb, Senior Director of Growth, SoundHound
    • Madeleine Want, Product Owner, Upday
    • Calvin Kuo, Senior Product Manager for Mobile, Fox Sports

    Hear from some of our awesome customers on how their companies and teams are organized around mobile, the biggest mobile challenges they currently face, how they are using the Localytics platform to help address those challenges, and what their big plans are for 2017.

  • Location: EMC Club

    Speakers:

    • Nico du Plessis, CMO, Parkmobile
    • Steven Ferreira, Growth Marketing Manager, Priceline

    The potential of location data for creating more personalized experiences for app users is obvious. The ability to unite the digital and physical worlds will help companies create the most contextually relevant, personalized mobile engagement possible. This session will show how two companies are using geofence data to surface the most relevant insights about user patterns and behaviors and target push notifications accordingly.

  • Location: State Street Pavillion

    Speakers:

    • Jamie Aliperti, Sr. Director of Sales Engineering, Localytics

    Boost your mobile engagement strategy with specific tactics that solve real world problems. The Mobile Engagement Consulting team will showcase some keys tactics to boost conversion and retention.

  • Location: EMC Club Foyer

    Get your popcorn here! Ice cream...nice cold ice cream!

  • Location: EMC Club

    Speakers:

    • Raj Aggarwal (moderator)
    • Gregory Raiz, CEO, Raizlabs
    • Corby Fine, Vice President, Rogers
    • Adam Grossman, CMO, Boston Red Sox
    • Bill Gianoukos, GM of Mobile, Wayfair

    Join us for our final session of the day to hear from several executives on what needs to be done in 2017 and beyond to create the brightest future possible for the mobile industry.

  • Location: EMC Club

  • Location: 82 Lansdowne St. Boston

    Relax, unwind and enjoy a few drinks, and maybe some intense ping pong if that's your thing, with your fellow attendees at Game On.


Wednesday, November 16th

  • Location: Localytics HQ 2 Center Plaza, 3rd Floor, Boston, MA 02108

    Topics: Granular dashboard walkthroughs, town-hall style meetings, product roadmap Q&A, and more!

2016 Speakers

Sponsors